Jumping in the middle

— originally posted on Salesforce Blog Digital Transformation is becoming increasingly critical for companies to create new business models and customer experiences, capitalize on market and increase of innovation and execution. of digital transformation projects fail, however, because they often feature constantly shifting targets, and increasingly complex scope and stakeholder groups as the project. As … More Jumping in the middle

Digital Transformation and the importance of iteration

Reading the press, reviewing social media, and even in work presentations, it is easy to think that there is no continuum between incredible success and downright failure. Our pictures can be airbrushed, “facts” are single sourced to use on one side of the argument, snap polls are treated as gospel, and the distance between jealousy … More Digital Transformation and the importance of iteration

8 ideas for customer centric transformation

In Sept 2015 I spent a bunch of time reflecting on Wood Mackenzie’s customer led transformation and then presenting at Dreamforce15 (slides here) on what it takes to transform. I posted on Twitter a short comment on eight key thoughts. Here’s the summary of them: Transformation starts with clear ambition and a brave review of … More 8 ideas for customer centric transformation