Breaking the Equilibrium

Breaking the Equilibrium I’ve just finished reading “Getting Beyond Better… how Social Entrepreneurship works” by Roger L. Martin and Sally R. Osberg. It’s a great read and an important one whether you’re a social entrepreneur or in “normal” business. One section in the introduction really resonated with me and I thought worth sharing here as … More Breaking the Equilibrium

8 ideas for customer centric transformation

In Sept 2015 I spent a bunch of time reflecting on Wood Mackenzie’s customer led transformation and then presenting at Dreamforce15 (slides here) on what it takes to transform. I posted on Twitter a short comment on eight key thoughts. Here’s the summary of them: Transformation starts with clear ambition and a brave review of … More 8 ideas for customer centric transformation