Driving Digital Experience in a Digital Age

I was delighted to sit down and discuss Digital Transformation with Kim Massana, Global Head of Customer Experience at Thomson Reuters, at Salesforce’s annual customer conference, Dreamforce, on November 8th, 2017. The overall theme of the conference was to discover a whole world of innovation that will transform customer success and we called our breakout … More Driving Digital Experience in a Digital Age

Jumping in the middle

— originally posted on Salesforce Blog Digital Transformation is becoming increasingly critical for companies to create new business models and customer experiences, capitalize on market and increase of innovation and execution. of digital transformation projects fail, however, because they often feature constantly shifting targets, and increasingly complex scope and stakeholder groups as the project. As … More Jumping in the middle